Tracked Events

The following section describes each event type Qonversion tracks and sends to the third-party services.

Qonversion sends value for some events with revenue. Please see the value column.

Event name	Description	Value
Trial Started	The number of times your customers started a trial.
Trial Converted	The number of trials that have converted to a subscription.	Yes
Trial Canceled	The number of canceled trials. Cancellations can occur when a subscriber turns off auto-renew.
Trial Billing Retry	Trial went to a billing retry state.
Trial is active 3 days after started	A user did not cancel the trial three days after the trial start.
Subscription Started	The number of times your customers started a subscription.	Yes
Subscription Renewed	The number of subscriptions that have renewed.	Yes
Subscription Upgraded	A user purchases a subscription that offers a higher level of service than their current subscription.
Subscription Refunded	The number of subscriptions refunded to customers.	Yes
Subscription Canceled	The number of canceled subscriptions. Cancellations can occur when a subscriber turns off auto-renew, or when the App Store is unable to successfully bill a customer in billing retry for a renewal.
Subscription Billing Retry	Subscription went to a billing retry state.
In-App Purchase	An in-app purchase occurred.	Yes

Event time

Qonversion is able to set the exact time when an event occurs for most of the events. For example, when App Store or Google play charged a user.

But some events do not have the exact time. Qonversion sets up the event time for such events when Qonversion detects it while checking a user receipt. Here is the list of such events:

• Trial Canceled

• Trial Billing Retry Period

• Subscription Canceled

• Subscription Billing Retry Period

• Trial Still Active